Leading retailers and CPG brands are moving beyond debating AI’s possibilities and are now using AI agents to drive measurable business value—from delivering concierge-like customer experiences to running grounded agentic workflows. Kroger, Lowe’s, Papa John’s, and Woolworths are all using Gemini Enterprise for CX today to deliver elevated experiences for their customers. Furthermore, we’ve introduced Customer Experience Agent Studio and additional support capabilities to Gemini Enterprise for CX, enabling businesses to scale 24/7 active problem solving while giving human representatives AI-driven guidance and real-time quality assurance. To help our customers seize the potential of agentic AI, we are unveiling Gemini Enterprise for Customer Experience (CX), which is designed to bring shopping and customer service together as a single, intelligent agentic platform.
- The announcement comes days after Adyen said it had agreed to acquire Orb for $335 million, a move aimed at improving its offering to companies with usage-based pricing models.
- These updates are great for agencies building apps for merchants, because they don’t need to worry about hosting costs or their data security.
- In Winter ’26, Shopify went all-in on agentic commerce and rebuilt the dev platform for AI.
- Brands are absorbing the cost in abandoned carts, high return rates, eroding margins and non-stop spending to reacquire the same customers.
- We are actively working with agents, networks, and other industry participants as standards continue to evolve.
They compare factors like price, availability, delivery time and reviews. These components are often built on open source frameworks for easier use. But agentic commerce blurs those lines and makes those same products and services accessible for purchase through other means.
As AI agents gain the ability to interact directly with vendors and payment systems, agentic commerce is being explored as a coordination layer for a wide range of commercial activities. While agentic commerce is often discussed in the context of online shopping, its applications extend to any section in which purchasing and transactions are complex, repetitive or time-sensitive. For businesses, agentic commerce offers new paths to product discovery and the potential to monetize agent interactions through targeted offers or bundled deals.
SAP Builds AI Into the Core of Retail at NRF 2026
The plan integrates directly with existing product information management (PIM) systems, tax configurations, and order management systems. A brand can start with a subset of its catalog, use only its most popular discount codes, and layer in complexity over time—or go all in from day one. For ChatGPT, where checkout happens on the brand’s own website via an in-app browser, transactions run through the brand’s existing payment processor. But the demand for AI-powered product discovery extends beyond Shopify’s existing merchant base.
- Instead of visiting a store directly, shoppers interact with AI tools like ChatGPT, AI Mode in Google Search, Microsoft Copilot, or the Gemini app, which surface relevant products and guide them through to purchase.
- Instead, they’ll come as an aggregation of many “purpose-built” agents that solve specific problems across the customer journey.
- It is relevant to a wide range of commerce experiences, including things like travel and ticketing, subscriptions and digital services, and physical retail integrations.
- We’re building the foundation for agentic commerce, with updates including a new intelligent cart that brings superpowers to your shopping.
- Shopify now enables native commerce at scale across all major AI channels and built an open standard, co-developed with Google.
Stripe, the programmable financial services company, is the ideal partner for this initiative and an extension of the existing partnership that created Salesforce Payments. Buyers can pay using many payment methods, including Link, Stripe’s consumer payments product. That’s why Agentforce Commerce is taking its commitment to bringing innovative solutions for merchants to the next level by building an Instant Checkout integration in line with the Agentic Commerce Protocol and Stripe. Spring ’26 Edition puts the commerce layer and the infrastructure in developers’ hands. Like Events and App Pricing, fulfillment is the kind of foundational layer most people don’t think about until it breaks. Buyers can now select different delivery methods for different items within the same checkout—some shipped, some picked up in-store.
Right now, most agentic capabilities cluster at the start of the sales funnel, including browsing assistance, discovery, search, product matching and personalized suggestion lists. The practical guide to help you approach agentic commerce strategically — not http://www.wootem.ru/templates-wordpress/ithemes/494-it-e-commerce-2-0.html out of FOMO. An AI agent is a system that can perform tasks autonomously or semi-autonomously, often by combining an LLM with tools, memory, reasoning, and actions. As a result, agentic commerce is expected to capture a significant portion of eCommerce, with Morgan Stanley predicting that nearly half of online shoppers will use AI shopping agents by 2030, accounting for approximately 25% of their spending. And beneath it all, a new set of protocols, interoperability layers and governance frameworks emerges — the invisible plumbing required for agents to safely transact. This shift changes not only how consumers shop, but also how retailers structure their product data and customer journeys, design interfaces and rebuild loyalty as consumers engage less directly with their brand.
Control of Interfaces and Infrastructure Defines Competitive Positioning
PayPal will be introducing an agentic payments solution called agent ready, which instantly unlocks for the millions of existing PayPal merchants the ability to accept payments on AI surfaces. PayPal is building these capabilities with an open approach that supports leading payments protocols and AI platforms, giving merchants flexibility to integrate across multiple AI ecosystems through one single integration. With the baseline technology now certified on live European infrastructure, the consortium plans to use the data to explore complex future use cases. “We’re excited about this concrete move towards shaping a future where seamless, intelligent interactions redefine the way we engage with banking and online shopping,” Overeem stated. Under this model, digital agents must be formally onboarded within rigid compliance parameters, merchants deploy uniform integration plug-ins, and token issuers preserve absolute transaction visibility.
Visa is built for this moment
In 2026, brands will look for partners who can optimize the entire pack station from materials to ergonomics to layout, with retailers increasingly expecting packaging suppliers to deliver complete workflow engineering, not just materials. Parte explained that the era of sprawling automation islands will give way to compact, modular systems that integrate into existing pack benches. “As this trend continues to shift and evolve, retailers need to ensure their product data, reviews, pricing, and inventory are clean, consistent, and easily understood by AI systems. If not, they risk being left out of the conversation entirely,” he added. These structured environments will house design, testing, and deployment of multi-agent workflows that deliver measurable ROI while maintaining control, he added. These teams will be tasked with deploying, monitoring, and governing AI agent systems at enterprise scale. Technologies like no-code integration will allow businesses to choose the BNPL provider that best fits their needs without requiring custom development, he explained.
Networks such as Visa and Mastercard are already preparing for autonomous commerce by allowing consumers to set spending limits and controls for AI agents. New payment rails like FedNow, RTP, and stablecoins are enabling faster, lower-cost transactions, while wallets and bank-based payments continue to converge. Consumers expect to pay how and when they choose, including through agent-initiated transactions. The agent can scale to catalogs with more than 10 million items, helping teams improve content 70% faster, increase data completeness by 5%, and reduce maintenance effort by 63%.
The primary accomplishments that helped retailers make significant progress in 2025 centered on artificial intelligence (AI) and omnichannel integration, directly addressing pain points in efficiency and experience. While the full potential of https://master-your-business.com/how-does-technology-transform-businesses/ agentic commerce is still unfolding, we’ve been laying the building blocks for this future for years. We’re building the foundation for agentic commerce, with updates including a new intelligent cart that brings superpowers to your shopping. This is the first of many offerings PayPal will launch, bringing together the company’s trusted wallets, infrastructure, risk, identity, and buyer protection to enable trustworthy AI commerce experiences on a global scale.